It’s an exciting week, we just launched our beta site! We’ve spent the last few months testing our problem statement, doing product development, talking to consumers and developing the beta site.
Incredible traction. We have had a 20% conversion rate on our online campaign! The goal this next month will be to test our site and product while preparing for our public launch.
If you would like access to the beta, make sure and sign up on www.meuresumo.com.br! We’ll be sending out invites periodically while we test! You can also like us on our facebook site to keep updated! www.facebook.com/meuresumo
Google just released global market research on mobile usage via their site (Our Mobile Planet). Here are some interesting highlights from the data for Brazil;
- 14% of population has a smartphone
- 88% of smartphone owners look for local info on their phone
- 69% stated this was their first smartphone
- 74% have been using their smartphone less than a year
- 14 is the average number of apps installed; use 6 actively
- 54% have made a purchase using their smartphone
- To our surprise, 26% use Paypal for purchases!
Last night we pitched @meu_resumo for feedback at @startenginela … Great crowd! Awesome event by @jadware
We’ve decided on launching our own products! Incredible, it’s been almost a year since bringing together a great team by forming The Copa Group! After researching and helping others find solutions, we have committed on focusing on an important area; mobile and tablet content for the Brazilian market. There is an explosive growth in mobile/tablets with an opportunity to offer content users will need. This is a major problem that we intended to help solve.
The numbers are incredible! Brazil currently has 90 million users online and this will double in the next couple of years! There are currently 19 million smart phones in Brazil and this number is growing astronomically!
We’ve launched MeuResumo (.com) that will initially focus on summarized business content for students and connected professionals. There are many companies doing this in the US and other markets. A major company has just decided to enter the Brazil market, being our sole (major) competitor. However, we believe we have a few competitive advantages. More on this later. We’ve set up a splash page and facebook page to capture interest and provide feedback. We plan on launching our beta app in the next few weeks!
I’ve decided to keep friends and followers updated via our blog! If you’re interested in beta testing and providing feedback sign up on www.meuresumo.com.br or www.facebook.com/meuresumo , you can also follow us at @meu_resumo.
The Copa Group is attending Red Innova tech conference in Sao Paulo #redeinnovabr11 @LaRedInnova http://bit.ly/v03aL6